This isn’t a show about fashion, it’s a show about style. In HOW I ROCK IT, host and NBA superstar Baron Davis profiles the athletes, musicians, celebrities, designers, influencers and street-style icons who are setting a stylish new standard for today’s man. From Jason Lee’s love of vintage motorcycles to Mr. Cartoon’s astonishing tattoos, and from John Varvatos’ rock and roll clothing line to Marcus Samuelsson’s brand new restaurant. They all share one thing in common: a passion for expressing themselves through personal style. HOW I ROCK IT is executive produced by Ryan Seacrest Productions and Citizen Jones.