Jeff, also known as Mr. Pickles, is an icon of children's television. But when his real life begins to falter, the story he represents to the public can become a nightmare. The result? A good man in a cruel world that everything that keeps around is crumbling.
Jeff Pickles decides it's time to talk about death on Mr. Pickles' Puppet Time. His executive producer, Seb, warns him that Mr. Pickles the persona and Jeff Pickles the person need to remain separate. Deirdre punishes her daughter Maddy for not eating her veggies.
Jeff makes a rash decision that could affect the ability of the show to continue. Seb strategizes how to rebuild Jeff's image. The two disagree about how Jeff can repair his family. Deirdre tries to learn more about what's happening while Maddy is at her piano lesson. Jeff's son Will decides to let loose with his new friends.