Writer, director and comedian Nathan Fielder (CBC's "This Hour Has 22 Minutes'') also has a business degree, and he combines that knowledge with his unusual life experiences to help struggling small businesses boost their sales. However, Fielder's marketing campaigns for each business can best be described as unorthodox, to the point where no traditional sales consultant would ever attempt what he does.
Nathan stages an elaborate stunt to make it seem like comedian Michael Richards left a $10,000 tip at a deli.
Nathan devises a method of selling chili in secret and founds a charity to help a massage parlor upsell its clients.
Nathan reteams with an old client to enlist several disgruntled taxi drivers for a plot to sabotage Uber's business from the inside.
Nathan teaches an international exporter how to ship smoke alarms tax-free.
Nathan helps a computer repair shop earn public trust; marketing becomes personal for a psychic.