The series centers on a formerly filthy rich video store magnate Johnny Rose, his soap star wife Moira, and their two kids, über-hipster son David and socialite daughter Alexis, who suddenly find themselves broke. They are forced to live in Schitt's Creek, a small depressing town they once bought as a joke.
After losing their fortune, the Rose family must relocate to their last remaining asset - a small town Johnny once bought as a joke.
Johnny must get permission to sell the town from its Mayor, Roland Schitt. David and Alexis spend a night out with the locals.
Johnny tries to get a potentially offensive town sign taken down, while David is faced with the frightening task of finding a job.
Johnny and Moira, feeling like they have failed as parents, try to get to know their grown children. Alexis spies on Mutt and thinks he's having an affair with the Mayor's wife.
Looking for privacy, Johnny and Moira take the Mayor up on his offer of using his cabin for a night, while Alexis and David use the opportunity to throw a party.
Moira is hired to be a local winery's spokesperson; David struggles with a health problem.
Following an incident where David is unable to kill an insect in his room, Stevie, as a joke, invites David along on Roland's annual turkey shoot.
Moira and David try to earn money by selling cosmetics to the locals, while Johnny heads to Elmdale in hopes of collecting unemployment insurance.
Johnny reluctantly agrees to speak at the funeral of a local man he doesn’t really know. Alexis struggles with her new boyfriend’s love of animals.
Johnny and Moira go to Roland's Hawaiian party; Alexis and Ted host a dinner party; David and Stevie's relationship heats up.
Moira's estranged sister, Deedee, pays an unexpected visit, while David agrees to talk with one of Jocelyn's students about being "different".
Johnny tries to arrange a surprise birthday party for Moira. Things backfire when Moira, unwittingly, takes over the planning of her own party.
Johnny finds a potential buyer for the town, while David and Alexis discover they may have become more attached to Schitt’s Creek than they ever thought possible.
Johnny struggles to find a new purpose, while Moira must confront the harsh realities of local politics.
David and Stevie must come to terms with their new relationship, while Alexis and Moira become anxious when they schedule a rare mother/daughter lunch.
Johnny and Moira try to get a deal on a used car while David helps Stevie put her great aunt to rest.
Johnny and Moira worry about the future of the motel and David panics at the thought of retaking his driving test.
Johnny puts the motel in jeopardy when he rents rooms to a dubious enterprise and David helps Moira with a film audition.
Johnny and Stevie pitch a nearby golf course on a package deal with the motel. Moira tries to get out of an invitation to Twyla’s murder mystery party.
David plans a new business venture, while Alexis adjusts to her first day at school.
David meets a new friend while setting up his business, Johnny defends Alexis’s schoolwork, and Moira deals with a difficult guest at the motel.
Moira and Roland find themselves in a compromising situation. Alexis drives a wedge between David and Patrick.
David's ex comes to town to do a photoshoot for Moira; Johnny and Roland think Bob is cheating at poker.
Johnny tries to stop the spread of lice. Moira tries to get out of having a garden named after her.
Johnny and Moira struggle to find a place for their family portrait. David hosts a 'soft launch' of his new store.
Moira attempts to join the town’s a cappella group. Alexis enjoys the heady first days of her latest relationship. And Johnny helps out at Bob’s Garage despite himself.
Johnny and Moira go to an estate sale. Mutt surprises Alexis with a bike, while Roland asks David to help him shop for a special item.
Johnny convinces himself to have a partnership with Bob. David has an interview at a clothing store. Moira takes care of Alexis.
Moira tries to beautify the town. David misuses the company credit card. A grooming misstep forces Alexis and Mutt to question their relationship.
Johnny considers running for town council. David and Stevie look for love. Alexis copes with being single.
Johnny gets thrown into the raw milk business. Moira tries to connect with the townspeople. David gives style advice.
Moira is worried that racy photos from her past will jeopardize the campaign; Johnny asks for financial help; Alexis gets a job.
Johnny and Moira, on the campaign trail, meet with a key demographic. Alexis struggles in her new job. David offers awkward emotional support to his boss’ 14-year-old daughter.
Johnny and Moira have a surprise guest, David and Alexis look for an apartment.
Some of Moira's lawn signs are missing, David and Alexis try to get David's boss out of trouble.
Johnny and Moira go out for their anniversary and run into a couple they knew from their former life, while Alexis and David attend Mutt’s annual barn party, making up with some friends, and making out with others.
The Roses search for their missing son, David, while Alexis takes her relationship with Mutt to the next level despite technically being engaged to Ted.
Moira decides to cook dinner with the help of David. Johnny scopes out an office for his consulting business. And Alexis finally comes clean with Ted about their engagement.