Twelve celebrities battle it out to be Australia's first ever celebrity apprentice. Among them: AFL footballer Shane Crawford, beauty queen Jesinta Campbell, NRL footballer Wendell Sailor, celebrity agent Max Markson, and Polly from The Block. Presiding over them is successful entrepreneur Mark Bouris, who will dish out business assignments to each team, with the losing team summoned to the boardroom where one of them will be fired.
Celebrities create their very own fitness routine and DVD and must fill classes in a downtown gym testing the celebrities' unique selling point skills.
The teams are launching Mr Bouris' new baby 'Guru' and must try to convince everyday Australians to try this new product testing the celebrities' communication skills. They have no idea Mr Bouris is watching their every move.
Teams must fill 30 minutes of live content and make the most sales possible, testing celebrities' presentation and performance ability.
Mr Bouris is a long time Sydney Roosters fan and currently sits on the Board, so the celebrities will not want to mess this challenge up! Teams are tasked with running a food stall at a Roosters home game at Allianz stadium.
Business is all about negotiation, and it will be up to our celebrities in this challenge to use not only their beauty and brains, but their gift of the gab.
The beauty industry turns over an estimated $160 billion-a-year worldwide. Now it's time for our final five celebrities to powder their nose and make up, as their time is running out to raise money for their charities.
Our final four celebrities will race against the clock to sell, serve and advertise in this 'Amazing Race' style challenge. This challenge will test celebrities' skills in sales, service and advertising.