When Marcus Lemonis isn’t running his multi-billion dollar company, Camping World, he goes on the hunt for struggling businesses that are desperate for cash and ripe for a deal. In the past 10 years, he’s successfully turned around over 100 companies. Now he’s bringing those skills to CNBC and doing something no one has ever done on TV before … he’s putting millions of dollars of his own money on the line. In each episode, Lemonis makes an offer that’s impossible to refuse; his cash for a piece of the business and a percentage of the profits. And once inside these companies, he’ll do almost anything to save the business and make himself a profit; even if it means firing the president, promoting the secretary or doing the work himself. [CNBC]
The fourth season begins with the revival of a well-known restaurant chain that didn't turn out like two business partners planned.
A Los Angeles clothing brand is floundering due to its owner’s inconsistent designs and wasteful spending.
A chain of soup restaurants in Milwaukee suffers in the wake of the sudden death of a co-owner who kept the company's finances in order.
A California watch company with a commitment to charitable causes is plagued by an inefficient business plan, confusing branding and internal strife.
A Chicago catering company needs help after suffering a steep drop in sales and an owner who vents his frustration on the employees.
Marcus helps the owner of a cleaning product line who puts her own business at risk with aristocratic marketing, high prices and an unwillingness to face reality.
Marcus brings in another company to help a Los Angeles furniture company struggling with old inventory and quality control.
A father and son with a broken relationship lead their tea shop into dangerous territory; Marcus attempts to have them separate their business and personal lives.
A kitchen supply store in Manhattan faces extinction following the owner's divorce; Marcus tries to get them working together again.
A Mexican-American’s tortilla business is being decimated by big competitors.
A NYC fashion designer is failing because she lets her family and co-workers overpower her.
A family-run swimwear company struggles to connect with the consumer.
A Chicago snowboard shop goes downhill after its owners try to expand too quickly and stop communicating with one another.
Marcus helps a family-owned hair care company that reached a breaking point because of the father's costly side projects.
Marcus helps a sound-proofing company, started by two best friends, which has so little cash they must rely on unpaid volunteers.
Marcus helps a California entrepreneur who went all-in on a coffee business with no prior experience and got in over his head.
Marcus helps a gelato popsicle company whose owner jumped the gun by starting a franchise business and now suffers from a waning work ethic.
A family-owned chocolate shop was started by three siblings in support of their chocolatier father. Despite circumstances becoming desperate, the family is resistant to change. If Marcus can’t help Zoe's market themselves properly and expand their product line, this business will face a bitter end.
A master bagel maker builds a big following in Chicago, but even as he dreams of expanding beyond the Windy City his business is growing stale; if Marcus can't push him to rise to the occasion, this would-be mogul won't be going anywhere.
The owner of a chain of cork-based retail stores is in deep debt to her romantic partner because of haphazard business practices. She resists advice from her employees, and Marcus struggles to help her develop new products and upgrade the brand.
Marcus travels to Santa Claus, Ind., to save Santa's Toys; hardworking owners Mark and Heidi's business practices have landed their business on the naughty list, and they must follow Marcus' protocol to save their business.
Marcus Lemonis invests in struggling businesses in efforts to save them.
Two former employees from The Casery want to start their own cell phone case brand; Marcus tries to help Charlotte overcome her confidence issues to become a CEO, so she and Skyler can build a new company from the ground up.
A cookie business grows too quickly from a tiny shop to a full-production wholesale company, and it is now at the mercy of angry lenders; Marcus tries to teach owner Rachel how to stay in business despite heavy financial consequences.
Greg and Jennifer Lyles want to keep their Kentucky BBQ restaurant small and local, but their son, Chandler, has dreams of going national; as the threat of bankruptcy looms, Marcus strives to put this family on the same road to success.
The owner of an Asian-inspired shaved-cream shop expands his business before perfecting his concept; now, his company is on the verge of bankruptcy; Marcus tries to push him to change his concept and let go of the manufacturing process.
Two brash social media influencers build a million dollar sock company but suffer major losses bringing the company to a standstill; Marcus may get cold feet if arrogance prevents the business owners from meeting their goals.
The owner of a fly-fishing boat and apparel company designs a unique floating tent, but his defensive nature prevents him from taking feedback to improve his brand; Marcus encourages the owner to open up to new ideas.
Marcus Lemonis looks back at which deals paid off big time and which cost him millions.
A Colorado manufacturer of tiny homes faces massive issues, mostly due to its owner's lack of leadership that has put the business in more than a million dollars debt and sunk morale to an all-time low.
At a Detroit-based denim business, the three owners all have their own pet interests and goals; one owner stamps out any idea that he didn't come up with; another obsesses over the smallest of details; the third cares only about his own payout.
A cookie company in New Jersey owned by a 13-year-old entrepreneur and his mother faces serious growing pains, in part because the latter is resistant to change, which has led to missed opportunities in recipe development and retail expansion.
Tonight on The Profit, Marcus Lemonis is in Morris, Illinois hoping to make a deal with Rayjus. Rayjus is a sports apparel company that specializes in fishing apparel. The name Rayjus is a combination of the first names of owners Ray Odom and Justin Romines. Rayjus has poor employee morale and unfocused owners, including one with a troubling side gig as a radio DJ. Rayjus also owes the IRS thousands in back taxes.
Marcus Lemonis is in Orange County, California hoping to make a deal with JD Custom Designs. JD Custom Designs is a company that specializes in retail displays. The owner Jeff can't let go of control, which slows the process, limits creativity and negatively impacts the company.
Marcus helps a disorganized New York City fashion designer with unpaid loans and an understaffed store.
The owner of a packaged Southern food business bites off more than she can chew, bringing colossal debts that clog her cash flow.
Marcus returns to Farrell's, a business he helped revive in 2017, to find partners and management fighting each other.
A men's apparel business on the California coast is about to unravel completely for co-owners and brothers Mike and John, who found early success selling to big stores, but profitability never followed when they opened up two locations of their own.
A Los Angeles startup is creating buzz with its fashion-forward cell-phone cases; behind its breathtaking sales, the cracks are starting to show; its CEO does whatever he pleases, leaving his partners demoralized and the business unable to grow.
A Chicago startup impresses with their high-end sunglasses, but behind the flashy shades, the company struggles to turn a profit; its CEO has trouble moving beyond a personal tragedy, affecting every aspect of the business from marketing to hiring.
At a small family-run pizza chain, the proud patriarch is squeezing the life out of the business; he has long dreamed of taking his drive-through pizza concept nationwide, but he's so resistant to change that he alienates potential franchisees.
A Chicago-based lighting company sparks innovation with unique designs and customizable options, but the owner's lack of leadership causes sales to fizzle; if Marcus can't convince her to value her team, it may be lights out for this startup.
A husband-and-wife team work tirelessly to keep their maternity and children’s retail stores open, but after 10 years in business, they aren’t certain of their roles or their numbers, and their merchandise lacks universal appeal. Moreover, a recent health crisis put even more stress on the business and their marriage.